EGO-Tec Rule 5 — Live Chicken than Dead Duck

EGO-Tec · Rule 5 of 5

Live Chicken than Dead Duck

The final rule is the most misunderstood — and the most important. The ego confuses pride with survival. It would rather go down with the ship than adapt, retreat, or choose a different path. Rule 5 is the antidote to that particular form of self-destruction.

Being a live chicken is not weakness. It is the most courageous and intelligent choice available when the alternative is becoming a dead duck.

What You Will Learn

• How the ego weaponises pride against your best interests
• The anatomy of sunk-cost thinking — and how to escape it
• When to hold, when to fold, and how to know the difference
• Why the most successful people in any field have all been live chickens at a critical moment

About This Book

• Series: EGO-Tec — 5 Rules
• Rule: 5 of 5
• Publisher: Michelle York Publishing
• Status: Coming Soon